好的廣告不只為產品而加分，還能夠為品牌帶來形象經營的附加價值。
這次ZEISS(蔡司鏡片)請到了新加坡的BBDO工作室為它們策劃新的廣告視覺。
創意總監Jagdish Ramakrishnan，用最直接的方法使鏡片廣告變得幽默而令人會心一笑，運用我們生活中每個人都曾有過的經驗來加以詮釋，使得消費者更倍感親切以及更有共鳴。
Advertising Agency: BBDO Proximity Singapore
Executive Creative Director: Jagdish Ramakrishnan
Copywriter: Sridhar Gopalratnam
Advertiser's Supervisor: Jennifer Leh
Account Managers: Roderick Jason Strother, Gary Koe
Art Directors: Ivan Hady Wibowo, Andrian Pranata
Photographers: Andrian Pranata, Jonathan Tay
Retoucher: Procolor/Cliq
This is some excellent work. The first image reminds me of some of the stuff that Dan Hill did with his Sentient City project. Check the video here for some REALLY inspirational work: http://www.ixda.org/resources/dan-hill-new-soft-city
回覆刪除thanks for sharing, buddy~ =D
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